With more consumers looking to incorporate healthier diets into their pets’ lives, there is no surprise that healthy pet treats have risen in popularity in recent years. With more pet parents paying close attention to nutrition and constantly seeking convenience, they have discovered freeze dried treats offer the best of both worlds.
As it is now common for owners take their dogs with them almost everywhere they are allowed, it is no surprise that the portability of freeze-dried dog treats has made them increasingly popular with pet owners. The lightweight, easy-to-store characteristics aren't the only reason for the rise of freeze dried treats. The nutritional value of these products nearly outshines the convenience factor when pet parents are searching for the best treat option for dogs:
People who can’t enjoy a cheeseburger without ketchup or ice cream without hot fudge understand that life is always a little better with some extra flavor on top. Pet owners are beginning to realize that the same goes for their furry friends. Meal enhancers are an exciting, emerging category that can add extra flavor to pets' diets.
Here is some of the remarkable data from GfK about the success of toppers in recent years: